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SOCIAL INTELLIGENCE
AFFINIO
Affinio is renowned for its audience segmentation and in-depth information, enabling you to understand and visualize audiences according to their interests and affinities. Today, discover Affinio's capabilities integrated with Insights, for even more advanced audience analysis and intelligence.
Uncover shared beliefs, interests, and lifestyles of your ideal audience to foster meaningful connections. Much like Affinio’s approach, leverage cultural insights to enhance customer engagement and drive brand success.
Go beyond generic segmentation with Insights, incorporating Affinio’s innovative features to identify audiences based on real interests, affinities, and behaviors. Create data-driven personas for more precise and effective marketing strategies.
Find the right influencers who truly resonate with your audience and drive genuine engagement. With Insights, which integrates Affinio’s advanced process, gain precise, data-backed insights into niche communities.
Insights is a single powerful audience intelligence platform. Put yourself at the heart of any community and quickly understand them through their interests, affinities, and content consumption. Whether you're pitching new clients or learning more about existing and prospective audiences, Insights—now integrating Affinio’s capabilities—enables personalization at scale.
Manage PR crisis communications like never before with Insights, now incorporating Affinio’s best features. Determine whether online buzz is just a fleeting trend or a true crisis with precise, data-backed insights. Press can make or break a brand, and bad press spreads fast—stay ahead with real-time audience intelligence.
With Affinio now part of Insights, marketers can rely on a single platform for audience intelligence. Whether you're building personas, analyzing competitors, optimizing media planning, or identifying key influencers, Insights provides everything you need to plan and refine campaigns effectively—all in one place.
Insights, integrating Affinio, streamlines audience intelligence for smarter brand partnerships and business growth. From co-promotion opportunities to influencer selection, ad sales prospecting, and business acquisition targets—gain a strategic edge with a unified, data-driven approach.
With Insights, you can swiftly analyze any audience found on X—be it your customers, competitors' followers, or a specific target group. The platform collects and segments these audiences into distinct clusters, presenting insights through an intuitive dashboard. Receive comprehensive reports in minutes, significantly reducing the time and cost compared to traditional research methods.
Insights empowers you by leveraging advanced social data analysis, the platform provides cultural insights that inform strategies to drive optimal customer and brand outcomes. With features like interest-based audience segmentation, data-driven persona development, influencer identification, and niche audience analysis, Insights offers a comprehensive solution for modern marketers.
Audiense makes data export simple by allowing you to download audience reports, templates, and sharable links for easy integration into your strategy. You can also export raw data such as tweets, user demographics, and charts for deeper analysis. With powerful API integrations, Audiense seamlessly works with Social Listening platforms to enhance your search insights, refine personas, and streamlining your reporting and helping you integrate data into your existing tech stack.
Insights is the perfect tool to support market research.
It's helpful for consultants, marketing teams, and agencies...
Audiense helped us to segment the accounts actively discussing education. We had interesting results which clearly showed the breakdown of segments was different by market. The insights from Audiense ultimately helped the client to determine which market and segment they should target in the long run.
Using Audiense we developed a simple messaging map for the client, showing key angles to use to target the various segments on which platforms. We have a clear direction and findings to back up our strategy with a much-needed sense of confidence.
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